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Display for Sense IQ – Philips

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Display for Sense IQ – Philips

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Display for Sense IQ – Philips
Display for Sense IQ – Philips
Client
Philips
Destination
retail chain Media Expert in Poland
Dimensions
65 x 14 x 34cm
Materials
colorless bent Plexiglas, gloss-finish white Plexiglas, golden decorative foil, magnetic mat with print
Technology
multitechnology
Task
Philips SenseIQ is a series of products, including products for hair modelling. read more
Our task was to combine the series with accessories on a non-standard vertical surface.
The challenge that, fortunately, we managed, was a proper distribution of the products in a relatively small space of the display, as well as the design that would highlight the lightness and delicateness of the products in the SenseIQ series.
Solution
This time, thanks to the excellent collaboration with our customer, we developed realistic visualization, and used it to obtain a permission for enlarging the display space. This allowed us to display overlays properly.
The position of the products at an angle makes the perception of the communication by the customers easier, while improving the visibility of the products. The delicate, graceful materials and the synthetic form of the design allowed us to obtain a design that met all the guidelines of the customer.
This case is an excellent example of how a visual design can affect business decisions and alter them to our customers’ advantage.
About the technology
In the design, we used lightweight materials in order to lighten the hanging structure. The combination of glossy Plexiglas with golden decorative foil highlight the feminine nature of the devices on the display.
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