We decided to highlight an explicit massage of the brand by means of using key elements from the brand’s key visual and the product itself.
The key word that tapped into our creativity resources in the design process was “innovativeness”. Since our main objective was to transfer the branding into a 3D world, in the central part of the display we placed a transparent “X”. When illuminated, it drew the onlooker’s attention to the trimmer.
The design has a strongly limited color scheme, thanks to which the product is in harmony with the display, attracts attention, and does not go beyond the framework of how we perceive products in that category.
