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Countertop display for Oral-B iO

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Countertop display for Oral-B iO

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Countertop display for Oral-B iO
Countertop display for Oral-B iO
Client
Procter & Gamble
Destination
Media Markt retail chain in Poland
Dimensions
100 x 37 x 37cm
Materials
varnished MDF, plexiglass, printed backlight fabric, plastic
Technology
multitechnology
Task
Oral-B toothbrushes are a combination of interactive technology and precision. In their minimalist form, they demonstrate what we could easily call a product of tomorrow. read more
In the guidelines, the customer included a wish that, in the space of a retail store, the viewers should encounter such an innovative product by means of a countertop display equipped with the “lift & learn” technology. In other words, when someone lifts a toothbrush, the multimedia screen displays fun facts about the product.
Additionally, the countertop display was required to have a modular structure and provide space for other launched products. Sounds like a challenge? Indeed, the combination of these three aspects proved difficult, but the modus operandi developed by us along our aim of customer satisfaction and offering solutions that enjoy our entire confidence, made up for any difficulties.
Solution
We wanted to strongly underline the cutting-edge nature of the product themselves, so we went for minimalist design.
That enhanced the in-store intensity of customer perception and highlighted crucial features of the devices, while “lift and learn” provided a selection of the most important information about the product.
An additional overlay highlighted the launched products, stressing their prestige. The display’s interactivity allowed providing specific product messages. The modular structure added to the universality of the countertop display.
Materials and the technology
The designed display was produced in two versions: 100 and 200cm. We decided to use steel to be able to apply magnets in assembling the modules. The multimedia content is initiated with links. The display is complete with LED lighting stressing the innovativeness of the products.
We look for smart solutions
We call this project our first mission to Mars, since during its implementation we used the “lift & learn” technology in combination with modular structure.
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