Oral-B toothbrushes are a combination of interactive technology and precision. In their minimalist form, they demonstrate what we could easily call a product of tomorrow. read more
In the guidelines, the customer included a wish that, in the space of a retail store, the viewers should encounter such an innovative product by means of a countertop display equipped with the “lift & learn” technology. In other words, when someone lifts a toothbrush, the multimedia screen displays fun facts about the product.
Additionally, the countertop display was required to have a modular structure and provide space for other launched products. Sounds like a challenge? Indeed, the combination of these three aspects proved difficult, but the modus operandi developed by us along our aim of customer satisfaction and offering solutions that enjoy our entire confidence, made up for any difficulties.
We wanted to strongly underline the cutting-edge nature of the product themselves, so we went for minimalist design.
That enhanced the in-store intensity of customer perception and highlighted crucial features of the devices, while “lift and learn” provided a selection of the most important information about the product.
An additional overlay highlighted the launched products, stressing their prestige. The display’s interactivity allowed providing specific product messages. The modular structure added to the universality of the countertop display.
Materials and the technology
The designed display was produced in two versions: 100 and 200cm. We decided to use steel to be able to apply magnets in assembling the modules. The multimedia content is initiated with links. The display is complete with LED lighting stressing the innovativeness of the products.
We look for smart solutions
This project, not only did we have to predict the future, but also to design it.
Highlighting - highlighted premium-style section with “must have” items
Universality - the fabric’s design allows easy replacement of the product communication
Modularity - easily replaceable product portfolio
Attractive design - an esthetic quality of the shelf-top display and the product is achieved by means of hiding the mounting of the anti-shoplifting system
Coherence - maintaining a uniform, coherent form of display despite a large number of products and their varied colors
Innovativeness - multimedia as the main medium of communication about the product, employment of the Lift&Learn method
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