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Countertop Display for Sonicare – Philips

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Countertop Display for Sonicare – Philips

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Countertop Display for Sonicare – Philips
Countertop Display for Sonicare – Philips
Client
Philips
Destination
retail chain Media Markt in Poland
Dimensions
100 x 37 x 37cm
Materials
varnished MDF, backlight, Plexiglas
Technology
multitechnology
Task
The Philips sonic product series has been developed for customers who seek dental precision and modern design. read more
Our task in this project was to develop a modular system that would combine a medical look with universal form, allowing for an easy replacement of the product portfolio.
To say the truth, minimalism is often difficult to obtain when the display is additionally required to possess certain functionalities. How have we managed this challenge?
Solution
We achieved the universality of the replacement by means of using a flat base constituting a support for two types of modules – narrow and wide.
Initially, production issues imposed a form of elements that constituted a designing challenge. However, finally, it determined the minimalist and synthetic shape of the display.
Moreover, in order to highlight the austere nature of the form even more, we decided to make use of the potential in a specific designing of the architecture of light.
We look for smart solutions
A project, in which a very important role is played by clean space. It is about the importance of minimalism in evoking the recipient’s concrete associations with the product.
01
Order - clear information about the product – thanks to the serial composition
02
Simplification - highlighting the most crucial features of the device thanks to the flat background of the shelf-top display
03
Highlighting - of the product and its functions by means of proper illumination
04
Modification - the possibility to modify the product portfolio thanks to the modular construction of the shelf-top display
05
Adjustment - a special system allows the adjusting of the light intensity
06
Synthesis - minimalist, expertly medical esthetics inspiring confidence and convincing the recipients that they deal with a premium product
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