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berkano-team

Brand Exposure in Practice

Every POS display we create serves a purpose. Each project is developed around the brand, the product, and the retail environment — designed to capture consumer attention and deliver real sales results.

Cardboard, wood, glass, metal, MDF, plastics, eco-composites, acrylic, aluminium — we blend traditional craftsmanship with modern manufacturing to produce distinctive POS displays. Technology is selected deliberately, matched to brand requirements and the standards of major retail chains. With a wide range of finishing techniques, our in-store solutions stand out both aesthetically and in long-term durability. From concept to final installation, we manage every stage of POS production — saving you time and growing your sales.

Project portfolio

Double-Sided Display Unit for Stick Vacuum Cleaners

Philips

Double-Sided Display for Cordless Vacuum Cleaners

Business Value:

Material selection and structural scale reflect the brand's premium positioning. The double-sided form delivers visibility from two directions of customer flow within the aisle.

Integrated power sockets enable hands-on product testing without staff involvement, while the Lift&Learn system guides consumers through the 3-in-1 technology independently.

A dedicated accessories zone drives accessory sales alongside the main product, while modular panels allow for fast in-store communication updates.

Project Overview:

Double-sided in-store display for Philips AquaTrio stick vacuum cleaners.

A steel structure with a wooden base integrates charging sockets, an accessories zone, and a Lift&Learn interactive system.

Branding is delivered through backlit panels with interchangeable graphic inserts. The full implementation complies with the retail chain's technical specifications.

Double-Sided Display for Cordless Vacuum Cleaners
Double-Sided Display for Cordless Vacuum Cleaners
Go

Retail Chain: Media Expert
Dimensions: 1000×1000×1500 mm

Mobile Console for Portable Translators

Vasco

Mobile Display Console for Portable Translators

Vasco Showroom
Dimensions: 1200×1100×700 mm

Mobile Display Console for Portable Translators

Project Overview:

The lacquered MDF unit with rounded corners, mounted on a wheeled base, integrates a backlit display surface, product panels for Vasco portable translators, and deep storage drawers.

Branding centres on a prominent logo and interchangeable magnetic mats. The implementation meets the brand's full visual identity standards.

Business Value:

The lacquered, monolithic structure reinforces premium brand positioning. The wheeled base enables fast and effortless showroom reconfiguration.

The backlit surface presents the full product portfolio within a single field of view. Interchangeable mats and product panels support rapid display updates — no fixture replacement required.

Integrated lockable drawers provide secure storage and enable direct point-of-contact sales management.

Mobile Display Console for Portable Translators

Countertop POS Display for Shavers

Procter & Gamble

Countertop Display for a Shaver

Retail Chain: MediaMarkt
Dimensions: 150×145×2100 mm

Project Overview:

This countertop POS display for Braun Series XT5 shavers is constructed from matte materials with precision-milled accessory recesses, fully integrated with the store's electronic security system.

Visual communication is delivered through durable UV print. The stand design meets the retail chain's strict technical requirements.

Countertop Display for a Shaver
Countertop Display for a Shaver

Business Value:

The compact form and material palette position the display firmly within the premium male grooming segment.

The open structure invites direct, hands-on interaction with the device. Cable locks protect the product without restricting the customer's freedom to test.

Staff can update graphics independently — no tools, no downtime — keeping in-store communication current at all times.

Four-Sided Pillar Display

Pringles

Four-Sided Column Display

Retail Chain: Carrefour
Dimensions: 1300×1300×2520 mm

Four-Sided Column Display

Project Overview:

This large-format POS installation transforms an underutilised column in the main aisle into a fully operational point-of-sale unit.

The structure features cascading product shelves, side communication flags, and a backlit three-dimensional Pringles logo at the top.

Illuminated shelves accentuate merchandise at product level, while integrated steel floor bumpers protect the structure from trolley damage.

Business Value:

The installation maximises underused retail space, anchoring a strong brand presence on the primary shopping path.

Purpose-built shelving eliminates the need to display cans in bulk cartons — raising the visual standard and simplifying staff restocking.

The oversized backlit logo navigates shoppers from a distance. Integrated bumpers absorb daily trolley impact, protecting the structure and extending its operational lifespan in the store's highest-traffic zone.

Four-Sided Column Display

Automotive Island Display for Shopping Centres

Omoda Auto Poland

Car Brand Island in Shopping Malls

Selected shopping centres in Poland
Dimensions: 4400x10000x2540 mm

Project Overview:

The centrepiece of the display island is a car podium set against a large-format feature wall with an integrated light portal and Omoda & Jaecoo logos.

The zone includes a free-standing tablet stand, corner cubes with concealed storage cabinets, and built-in storage integrated into the main structure.

A private lounge area is positioned behind the feature wall, dedicated to sales conversations.

Car Brand Island in Shopping Malls
Car Brand Island in Shopping Malls

Business Value:

The scale of the installation builds rapid brand recognition for labels making their debut on the Polish market, capturing high foot traffic in the mall concourse.

The multimedia stand enables self-guided product exploration. Concealed storage maintains the zone's clean aesthetic while supporting smooth day-to-day staff operations.

The lounge area provides the privacy and comfort needed to conduct effective sales conversations in an open retail environment.

Display Cabinet for Musical Instruments

Yamaha

Display Cabinet for Musical Instruments

Music stores
Dimensions: 650×650×1700 mm

Display Cabinet for Musical Instruments

Project Overview:

A glass dome protects Yamaha instruments mounted on illuminated pedestals. The interior features a track lighting system with directional mini spotlights.

The lacquered MDF base houses a lockable accessories storage compartment.

Business Value:

The glass dome and minimalist form elevate the instruments to the status of collector's objects — reinforcing premium brand positioning.

Full 360-degree glass visibility protects products from dust and handling while keeping every detail on display. Directional spotlights accent fine instrument craftsmanship.

Integrated storage cabinets keep working stock out of sight, helping staff maintain a clean, professional sales environment.

Display Cabinet for Musical Instruments

Cascading Display for Electric Toothbrushes

Procter & Gamble

Tiered Display for Electric Toothbrushes

Retail Chain: RTV Euro AGD
Dimensions: 600x400x560 mm

Project Overview:

The shelf configuration segments the product range by series, with the entire structure built on a modular, interchangeable system.

The hero product zone features a video content screen and a three-dimensional backlit 'iO' logo — marking the premium tier of the Oral-B electric toothbrush range.

The display integrates cable security locks, a dedicated panel for interchangeable brush heads, and designated price label positions for each product.

Tiered Display for Electric Toothbrushes
Tiered Display for Electric Toothbrushes

Business Value:

Modular architecture cuts operational costs — range updates require a panel swap, not a full fixture replacement.

Cable locks allow customers to freely test devices. The video screen educates shoppers and directs attention to featured models.

Scalable construction adapts to varying shelf widths while maintaining a consistent brand look across the entire retail chain.

In-Clinic Showcase Display

Philips

Dental Clinic Window Display Installation

Medicover Dental Clinics
Dimensions: 2400×600×2300 mm

Dental Clinic Window Display Installation

Project Overview:

The structure is built around wooden totems displaying Philips devices and accessories.

Octagonal backdrop panels reference Medicover's visual identity, finished in leather with water-droplet motif details.

The installation incorporates living plants, tailored to the interior of each individual clinic.

Business Value:

The project unites Philips sonic toothbrushes with Medicover's 'Smile Ritual' concept through an immersive decorative scenography.

Wood and leather textures, ambient lighting, and living plants reflect the premium positioning of both brands simultaneously.

The single-piece architecture accelerates installation and simplifies logistics when relocating the display between clinic locations.

Structural stability ensures safe product display in zones with continuous staff and patient contact.

Dental Clinic Window Display Installation

On-Shelf Display for Shavers

Philips

Shelf Display for Electric Shavers

Retail Chain: MediaMarkt
Dimensions: 210x230x70 mm

Project Overview:

The open-front structure combines visual brand communication with the physical presentation of Philips OneBlade products.

The unit integrates backlit logo illumination, a front panel with interchangeable graphics, and dedicated accessory slots.

A flexible coiled security cable connected to the store's central alarm system protects the hero product.

Shelf Display for Electric Shavers
Shelf Display for Electric Shavers

Business Value:

The display design reinforces premium positioning within the personal care category.

The open format invites hands-on testing of the shaver's ergonomics. The coiled cable maintains anti-theft protection without limiting freedom of movement.

The structure allows fast in-store replacement of both the graphic panel and the base product — directly reducing servicing costs and accelerating the rollout of new product launches.

Free-Standing Display Unit for Coffee

Orbico

Freestanding Coffee Display Unit

Retail Chain: Carrefour
Dimensions: 1400x650x2050 mm

Freestanding Coffee Display Unit

Project Overview:

The steel structure features a system of pivoting wings with dedicated capsule slots — adjustable to match any store's spatial configuration.

The main zone is equipped with reinforced, backlit shelves engineered to carry the load of fully stocked coffee packaging.

Communication is delivered through interchangeable graphic panels. The structure is finished with LED edge lighting and a Lavazza logo at the top.

Business Value:

The pivoting wing design breaks away from the standard retail shelf format, introducing a distinctive capsule display structure that immediately builds brand zone visibility and recognition.

The steel frame and reinforced shelves maintain stability at full stock capacity — extending the display's retail lifespan.

Interchangeable graphics reduce update costs between recurring campaigns. Integrated lighting directs shopper attention across the full product range.

Freestanding Coffee Display Unit

Product Island for Electric Toothbrushes

Procter & Gamble

Electric Toothbrush Product Island

Retail Chain: Media Expert
Dimensions: 800x800x1250 mm

Project Overview:

The lacquered unit features a backlit front graphic panel and side shelving for product stock.

The working surface displays Oral-B iO line devices alongside descriptive panels and video screens. A three-dimensional illuminated logo crowns the unit.

The island is mounted on castors for easy in-store relocation.

Electric Toothbrush Product Island
Electric Toothbrush Product Island

Business Value:

Multimedia screens act as a virtual sales advisor, supporting self-guided shopper education on product features and benefits.

Open stock sections reduce the path to purchase — giving customers direct access to product inventory at the point of sale.

Illuminated branding draws attention from the main aisles. The wheeled base enables fast relocation, giving store teams full flexibility over floor space management.

Display Island for Coffee Machines

Philips

Coffee Machine Display Island

Retail Chain: MediaMarkt
Dimensions: 1600x1200x1600 mm

Coffee Machine Display Island

Project Overview:

The structure features a cascading, stepped countertop layout presenting Philips LatteGo coffee machines across multiple display levels.

The island integrates a vertical totem with a video screen, a three-dimensional illuminated logo, and a lockable storage cabinet in the lower section.

A wheeled base system ensures full furniture mobility.

Business Value:

The stepped countertop arrangement sequences the product range, helping customers intuitively navigate and compare the coffee machine portfolio. An LCD screen delivers multimedia brand content.

The lockable storage compartment serves as a practical supply depot for brand promoters.

Full mobility allows staff to reconfigure the floor layout independently — no transport equipment required.

Coffee Machine Display Island

Floor Display Stand for Car Tyres

Mercedes-Benz

Tire Floor Display Stand

Automotive showrooms
Dimensions: 400x800x1500 mm

Project Overview:

A dark-finished steel structure displays tyres from the Mercedes-Benz BGM Goworowski dealership range.

The unit integrates a profiled base for product stabilisation, marketing material pockets, and an angled panel with an interchangeable graphic.

Tire Floor Display Stand
Tire Floor Display Stand

Business Value:

The stand's design language reflects the brand's premium standards, keeping full focus on the product.

The steel frame provides stability under high load, ensuring safety in the showroom environment.

Catalogue dispensers link the physical product to detailed brand information, supporting sales advisors at the earliest stage of the customer journey.

The interchangeable top graphic panel reduces adaptation costs for seasonal service campaigns.

Wall-Mounted Display for the Beauty Zone

Philips

Hanging Display for Beauty Category

Retail Chain: MediaMarkt
Dimensions: 650x140x340 mm

Hanging Display for Beauty Category

Project Overview:

This wall-mounted POS display is fully compatible with the chain's unified spacewall system and presents the Philips SenseIQ product range.

The structure features product cradles with silicone protective inserts and a dedicated accessories section.

Magnetic graphic panels sit alongside each device, with a designated price label position per product. Built-in 'halo effect' backlighting completes the unit.

Business Value:

The presenter's angle positions products directly within the shopper's natural line of sight at shelf level.

Silicone cradle inserts protect device surfaces from mechanical wear caused by repeated customer handling and product replacement.

Tool-free magnetic panel changes reduce POS maintenance time and keep in-store communication consistently up to date.

Hanging Display for Beauty Category

Christmas Window Display Scenography

LPP

Christmas Window Scenography for Retail Stores

Shopping malls
Dimensions: 2740×1500×3000 mm

Project Overview:

The centrepiece of the Reserved brand's window display is a three-dimensional Christmas bauble structure.

The modular unit incorporates internal LED edge lighting throughout.

The display backdrop is finished with printed fabric featuring a pattern drawn from the current collection's visual identity.

Christmas Window Scenography for Retail Stores
Christmas Window Scenography for Retail Stores

Business Value:

Segmented construction optimises pallet space usage, reducing transport costs at international rollout scale.

The frame silhouette makes a subtle reference to a Christmas bauble — placing the display in a festive context without drawing focus away from the product.

The illuminated structure, set against the printed backdrop, focuses shopper attention on the featured collection and builds campaign visibility along shopping centre thoroughfares.

Promotional Floor Display for Cosmetics

Beiersdorf

Cosmetics Display Stand

Drugstores
Dimensions: 600x400x1600 mm

Cosmetics Display Stand

Project Overview:

The structure combines four product shelves with an angled launch zone at the top for Nivea new arrivals.

The unit features profiled side panels and a hexagonal topper carrying visual communication for the Luminous range.

Business Value:

The stand configuration supports full portfolio sales while clearly separating the hero product zone and product trial area.

This physical division directs shopper attention straight to new arrivals, without disrupting the core range display.

The lightweight build reduces logistics costs and allows drugstore staff to install the unit independently — reducing pressure on VM teams and accelerating in-store activation.

Distinctive geometric shapes ensure strong brand zone visibility in a competitive retail environment.

Cosmetics Display Stand

Shop-in-Shop Display Zone for Vacuum Cleaners

Versuni

Shop-in-Shop Zone for Cordless Vacuums

Shopping mall
Dimensions: 4300×3300×1450 mm

Project Overview:

The structure is built on a dedicated raised floor platform, integrating a free-standing display podium with screen, vertical product panels for Philips handstick vacuum cleaners, and lockable storage cubes.

The modular layout adapts flexibly to the available floor space of each store.

Each model has an individual descriptive panel, with the full composition completed by a backlit brand logo.

Shop-in-Shop Zone for Cordless Vacuums
Shop-in-Shop Zone for Cordless Vacuums

Business Value:

A variety of surface materials on the platform allow shoppers to test vacuum performance across different real-world floor conditions.

The raised platform physically separates the brand zone from standard store aisles, creating a distinct, autonomous brand experience on the sales floor.

The display podium with screen delivers the consumer education stage, while individual product specifications facilitate direct parameter comparisons.

Lockable storage cubes provide a functional working base for brand promoters — streamlining their daily in-store activities.

Modular Countertop Display for Sonic Toothbrushes

Philips

Modular Countertop Display for Sonic Toothbrushes

Retail Chain: MediaMarkt
Dimensions: 1000x370x370 mm

Modular Countertop Display for Sonic Toothbrushes

Project Overview:

The structure is built from illuminated display segments with integrated backlit product description panels.

A luminous textile graphic lightbox forms the backdrop, delivering Philips Sonicare brand communication.

The unit includes a built-in power system that continuously charges all displayed devices.

Business Value:

The clinical design aesthetic builds shopper trust and positions the range as a specialist oral care solution.

Continuous device charging ensures every unit is ready for hands-on testing at any moment — removing friction from the purchase decision.

The independent modular architecture allows individual products or graphic panels to be updated directly on the shop floor, without specialist tools or downtime.

Modular Countertop Display for Sonic Toothbrushes

Universal Shelf Presenter for Cascading Shelf Systems

Multibrand

Universal Shelf Presenter for Cascading Shelves

Retail Chain: RTV Euro AGD
Dimensions: 150x85x150 mm

Project Overview:

The unit is structurally divided into an independent illuminated base and a back panel.

A technical opening in the back panel accommodates the chain's standard in-store security system — enabling any device to be mounted while retaining a dedicated price display position.

The illuminated lower module creates a product highlight zone, with integrated space for a magnetic product specification card.

Universal Shelf Presenter for Cascading Shelves
Universal Shelf Presenter for Cascading Shelves

Business Value:

Physical separation of the base and back panel allows the unit to be adapted to cascading shelf systems of different dimensions across the chain.

Direct compatibility with the store's security infrastructure eliminates the need for additional external solutions — reducing implementation costs and preserving the aesthetic of the display zone.

The angled specification panel improves technical readability and allows staff to update product communication quickly and without tools.

Shelf Topper for Shavers and Epilators

Procter & Gamble

Zwieńczenie regału na golarki i depilatory

Retail Chain: Media Expert
Dimensions: 1000x500x1000 mm

Zwieńczenie regału na golarki i depilatory

Project Overview:

The lower section of the shelf topper creates an open-access product bay. The front and sides feature backlit Braun logos.

The countertop holds transparent vertical product cradles, interchangeable descriptive graphic panels, and dedicated store price label positions.

The structure presents both the men's and women's shaving and epilation lines on a single unified display unit. Mechanical retractors secure all displayed products.

Business Value:

Open shelf access allows shoppers to pick up products directly — shortening the path to purchase.

Range rotation requires only cradle and panel swaps, minimising operational costs with no need for fixture rebuilds.

Transparent vertical cradles create a striking product levitation effect that commands attention.

Presenting men's and women's categories side by side builds a complete, shoppable beauty destination in a single location.

Zwieńczenie regału na golarki i depilatory

Your products also deserve thoughtful display.

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